We recognize that three days is a long time to attend a training program; however, it really takes three days to build deep confidence in the ability to lead in the creation, communication and commercialization of meaningfully unique innovations.

During the three days, you will learn the Innovation Engineering System. During the evenings of the first two days, you will apply what you’ve learned to your own business or organization with the help of Innovation Engineering coaches. At the end of the three days, you will have a whole new set of ideas and plans for implementation on your first day back to work.

Fundamental Tools
Day 1 : 8am - 5pm, 7pm - 10pm

PURPOSE: To teach the Fundamentals of how to create, communicate and commercialize meaningfully unique ideas. At the end of the day - adult learners will feel some tension as they will have learned during the day that much of what they thought they knew is actually not right. The tension will become reduced as they continue forward.

1. Welcome I:
   • What is Innovation? - Why does it matter? - Meaningful Uniqueness
   • Data pedigree behind Innovation Engineering content
2. Create I
   • Value of Stimulus - Related and Unrelated - Stimulus Processing Fundamentals
   • Value of Diversity - thinking styles assessment - recapturing innocence
3. Create II
   • Stimulus Mining - Insight Mining / Voice of Customer Methods
   • Stimulus Mining - Market Mining / Benchmarking / SWOT
4. Communicate I
• Overt Benefit PROMISE - Features to Benefits - Benefits Solve Problems
• Real Reason to Believe PROOF - Synergy

1. Commercialize I
• Meaningfully Unique Ideas Spark Fear - Drive Risk Out of Process
• Plan, Do, Study, Act - Fail Fast Fail Cheap - Dissolve Risk with Small Steps
• Identifying and dissolving Killer Death Threats - Making the Unknown Known
• Management System - Define, Discover, Develop, Deliver
2. Create III
   • Classic Creativity - Theory - History - 4 Rules - Mind Mapping - Play
   • Linear Creativity - Theory - History - Check Lists - Forced Assn - Matrix Mixing
3. Experience I
   • Bring it all together - practice before homework
   • Improve Marketing Message for Case Study
4. Leadership Challenge I
   • Importance of leadership - Meeting Rhythms - Innovation Pipeline
   • Leadership Framework - Willing and Able - Empowerment - Adventurous Mindset
5. HOMEWORK I:
   • Insight & Market Mining
   • Very Important Problem/Opportunities for your company
   • Create ideas using linear and classic creativity

Industrial Strength
Day 2 : 8am - 5pm, 7pm - 10pm

PURPOSE: To teach Industrial Strength methods. The teaching builds on the foundation of fundamentals taught the day before. On Day 2 the teaching moves towards ideas to change and improve existing products or services and to create new offerings that customers are willing to pay more for.

1. Welcome II:
• The bottom line impact of Meaningfully Unique ideas - 7 Ways
• Importance of New Customers versus Established Customers
• Strategic Framework for Driving out Risk with Innovation driven growth
• New Customer Opportunities with Export of Products and Intellectual Property
• New Customer Opportunities with Green and Sustainability initiatives
2. Create IV
• Industrial strength inventing - Idea Engineering & Triz
3. Communicate II
• Advanced concepts - Clarity & Focus
• Brand Names & Descriptors - Killer Headlines / Selling Ideas
• Levels of Benefit Promises
• Secondary credibility proof
4. Commercialize II
   • Fermi Forecasting - Estimating when there is high uncertainty early in the process
   • Fourt-Woodlock Sales Forecasting & Key Factors that Drive Business Success
     
5. Create V
• Tech mining
• Innovation requests
• Black Belt tips

1. Experience II
• New Product / Service Process - Start to Finish
• Invent new products for established customers and for new customers with a clear target audience
2. Leadership Challenge II
   • Leadership Roles in the Process
   • Igniting Empowerment and Personal Passion
3. HOMEWORK II:
   • Tech & future mining
   • New products/services that address company VIO

Advanced Methods
Day 3 : 8am -1pm

PURPOSE: To teach advanced methods for applying the Innovation Engineering principles and processes. Secondarily, to provide additional repetitions to solidify learning and confidence among participants.

1. Welcome III:
• Why the name?
• The Chain Reaction of Innovation Winning & Losing
2. Create VI
• Out of the Box Inventing
• Debono’s Lateral Thinking - PO - Prince’s Analogy I, II, Visual
• Stimulating the Subconscious - Guided Meditation
3. Communicate III
• Do one thing great
• Umbrella benefits
• Rational, Emotional and Experiential Benefits - Prevention of a Negative
• Score your meaningful uniqueness

1. Commercialize III
• Quantify your innovation pipeline
• Management coaching and advise
• Meeting rhythms
• Increase confidence in estimates
• Building word of mouth diffusion
  
2. Experience III
• Capstone project - brings it all together
• Simultaneously Engineer - PROMISE, PRODUCT and PROFIT
• Stimulus Mining - Concept Creation - Volume Forecasting - Profit Formula
• Fresh and Frank Feedback to all groups - as learning opportunity
3. Leadership Challenge III
   • 13 Virtues for Driving Innovation Engineering Success - one week at a time
   • How to Drive out Fear
4. HOMEWORK III:
   • Get focused and get started
   • Digital tool kits